1. Define the problem and the boundaries
Start with the website, business priorities and the problem you want to solve. We establish services or products, audience, coverage where relevant and any planned changes. Available data is useful, but missing analytics does not need to become a reason to invent a baseline.
The initial scope records exclusions, dependencies and who can approve business facts. Access is requested for a stated purpose using suitable permissions, rather than asking for a collection of personal passwords.
2. Turn the review into an agreed work list
Findings become a prioritised set of tasks with supporting evidence and a reason to act. We distinguish urgent faults, useful improvements and ideas that need further testing. Your capacity to review content or release code affects the order.
Before implementation, the brief identifies deliverables, acceptance checks and responsibilities. Additional pages, integrations or services require a scope decision; they are not quietly added to make the activity list look busier.
- Agree what is included and what remains outside the brief.
- Identify the owner of every approval or implementation dependency.
- Define the evidence required to mark each task complete.
3. Implement with a record and a review point
Content is checked against approved business facts. Technical changes are tested against the intended behaviour, with protected URLs and contact destinations kept in view. Where a release could affect existing functionality, the plan includes a recovery route.
Draft approval and permission to publish are separate decisions. The change record shows what was delivered, what was checked and which items still depend on access, evidence or another person's work.
4. Verify delivery, then assess performance
Public checks confirm that released changes behave as intended. Contact delivery is assessed separately where a suitable test has been authorised. An unresolved delivery check remains unresolved even when the page itself works.
Later review considers available search, enquiry or purchase data over appropriate periods. It records other changes that could affect interpretation. The next work list follows that evidence rather than assuming that completed tasks automatically produced the desired outcome.
Common questions
What do you need at the start?
Your website address, priority services or products, the problem you want to address and any important deadlines. Access requirements follow the agreed scope.
Can my existing developer implement the changes?
Yes. The work can be scoped to provide implementation notes and acceptance checks for your developer, with responsibility for release agreed in advance.
How are additional requests handled?
Their purpose, dependencies and effect on the existing scope should be agreed before work starts. This keeps the original deliverables and approvals visible.