A focus that leaves room for detail
A local service firm needs to explain its work, coverage and availability clearly. A growing shop needs to help people discover a range and choose between products. Both need sound technical foundations, but they do not need identical content plans or the same definition of a useful enquiry.
Freya's service range brings those considerations together: local search, Business Profile work, technical SEO, ecommerce, content, AI search and website design. Each project starts with the relevant need, not an assumption that every service belongs in the proposal.
Judge the proposal by what it makes clear
A useful proposal should tell you what will be examined, what will be delivered, who needs to approve it and how completion will be checked. It should distinguish a finding from a hypothesis and an implementation task from an outcome nobody can promise.
Freya's approach is to make that reasoning visible. You should be able to ask why a page is needed, what evidence supports a change and what could sensibly wait.
Business facts belong to the business
Your services, products, photographs and operating arrangements shape the work. Qualifications, availability, locations and customer stories are never filled in because a template expects them. Where evidence is missing, the claim stays out.
The same care applies to measurement. A visit is not a sale, a contact click is not a delivered enquiry and a completed task is not proof of commercial impact. Clear distinctions make the next decision better informed.
Start with a clear brief
Bring your website address, the services or products you want to prioritise and the problem you want the work to address. Available search data and a realistic picture of your implementation capacity help define a useful first scope.
Initial enquiries are by email at [email protected]. Please do not include passwords, customer records or other sensitive information in an introductory message.
Common questions
Who is Freya SEO for?
The focus is UK local service firms and growing ecommerce SMEs that need a clear, practical brief for SEO, website content or design.
Do I need to commission every service?
No. The scope should match the problem. An audit, a specific set of pages or a redesign review may be more appropriate than a broader programme.
Does Freya promise a particular search outcome?
No. The commitment is to defined work, clear reasoning and agreed checks. Search placement, AI recommendations and commercial results cannot be guaranteed.