Start with the jobs worth taking

Before choosing keywords, we establish your actual services, travelling limits and capacity. A repair business may need more planned work rather than more urgent calls. A specialist installer may want fewer enquiries outside its scope. These differences determine which pages deserve attention and what those pages should explain.

Existing search data and your own enquiry notes help test those priorities. Without them, the first plan is a set of research questions, not a forecast dressed up as certainty.

Give each useful page a clear purpose

We map services and genuine coverage to existing pages before proposing new ones. A useful service page explains suitable problems, the work offered, exclusions and the information needed for an estimate. An area page needs a reason to exist beyond a different town name.

The deliverable is a page plan that shows what to retain, improve, combine or create, with relevant internal links and accurate titles.

  • Separate urgent assistance from planned appointments where the business offers both.
  • Use approved project photographs and service details, not borrowed local proof.
  • Keep coverage understandable without suggesting an office in every town.

Connect the website and the local listing

Business Profile details and the website should describe the same business. We look for conflicting hours, outdated services and landing pages that leave customers guessing. Profile management can form part of the brief, but it is a separate workstream from website improvements.

Google's local results consider relevance, distance and prominence. Better information cannot remove the distance between a business and a searcher, so universal map coverage is not a sensible promise.

Measure enquiry quality as well as visibility

The reporting plan separates website search performance, profile interactions and actual enquiries. Where your records allow, we review whether enquiries concern supported jobs and realistic service areas. A contact click is not treated as a booking.

You receive prioritised actions with an owner, a reason and a review point. To prepare a useful brief, gather your website address, main services, coverage boundaries and examples of enquiries you would prefer to receive.

Common questions

Do I need a page for every town?

No. A smaller set of useful pages can explain your coverage clearly. Separate area pages need meaningful information and a genuine customer purpose, not repeated copy with place names changed.

Can local SEO guarantee a map position?

No. Results depend on the search, the searcher's location and other factors. We can improve the information and website within your control, not guarantee a fixed position.

Is this only for businesses with a shop?

No. A business that visits customers can have a local search strategy. Its website and any eligible Business Profile must represent its actual operating arrangements.